Category: marketing
MARKPLUS INC: WINNING THE FUTURE - MARKETING AND ENTREPRENEURSHIP IN HARMONY - KOTLER PHILIP ET AL
AUTHOR AFFILIATION : NORTHWESTERN UNIV, USA PUB DATE : 4-Feb-21 ONLINE RELEASE DATE : 4-Feb-21
View DetailsWHAT SPONSORS WANT: AN INSPIRATIONAL GUIDE FOR EVENT MARKETERS - HARRISON MARK
AUTHOR AFFILIATION : THE T1 AGENCY, CANADA PUB DATE : 27-Aug-20 ONLINE RELEASE DATE : 2-Sep-20
View DetailsMARKETING STRATEGY IN THE DIGITAL AGE: APPLYING KOTLER'S STRATEGIES TO DIGITAL MARKETING - CAO TIGER ET AL
AUTHOR AFFILIATION : KOTLER MARKETING GROUP, CHINA PUB DATE : 26-Aug-20 ONLINE RELEASE DATE :
View DetailsMODERN HEALTH CARE MARKETING - GUNAWARDANE GAMINI
AUTHOR AFFILIATION : CALIFORNIA STATE UNIV, FULLERTON, USA & CALIFORNIA STATE UNIV, LA, USA PUB D
View DetailsEND OF COMPETITION, THE: THE IMPACT OF THE NETWORK ECONOMY - MOLENAAR C N A
AUTHOR AFFILIATION : ERASMUS UNIV ROTTERDAM, THE NETHERLANDS PUB DATE : 14-May-20 ONLINE RELEA
View DetailsEMOTIONAL INTELLIGENCE AND MARKETING - PRENTICE CATHERINE
AUTHOR AFFILIATION : GRIFFITH UNIV, AUSTRALIA PUB DATE : 6-Jun-19 ONLINE RELEASE DATE : 12-Jun
View DetailsASIAN COMPETITORS: MARKETING FOR COMPETITIVENESS IN THE AGE OF DIGITAL CONSUMERS - KOTLER PHILIP ET AL
AUTHOR AFFILIATION : NORTHWESTERN UNIV, USA PUB DATE : 15-Mar-19 ONLINE RELEASE DATE : 26-Mar-
View DetailsASIAN AGRIBUSINESS MANAGEMENT: CASE STUDIES IN GROWTH, MARKETING, AND UPGRADING STRATEGIES - CHRISTY RALPH D ET AL
AUTHOR AFFILIATION : CORNELL UNIV, USA PUB DATE : 16-Aug-18 ONLINE RELEASE DATE : 3-Aug-18
View DetailsMARKETING MANIPULATION: A CONSUMER'S SURVIVAL MANUAL - KAMINS MICHAEL
AUTHOR AFFILIATION : CLAREMONT COLLEGE, USA PUB DATE : 31-Jul-18 ONLINE RELEASE DATE : 27-Jul-
View DetailsLIFTING PRODUCTIVITY IN SINGAPORE'S RETAIL AND FOOD SERVICES SECTORS: THE ROLE OF TECHNOLOGY, MANPOWER AND MARKETING - TOH MUN HENG
AUTHOR AFFILIATION : NUS, S'PORE PUB DATE : 25-May-18 ONLINE RELEASE DATE : 28-May-18 Print
View DetailsLONG-TERM IMPACT OF MARKETING: A COMPENDIUM - HANSSENS DOMINIQUE M
AUTHOR AFFILIATION : UCLA ANDERSON SCHOOL OF MANAGEMENT, USA PUB DATE : 9-Apr-18 ONLINE RELEAS
View DetailsWINNING IN SERVICE MARKETS: SUCCESS THROUGH PEOPLE, TECHNOLOGY AND STRATEGY - WIRTZ JOCHEN
AUTHOR AFFILIATION : NUS, S'PORE PUB DATE : 12-Dec-16 ONLINE RELEASE DATE : 21-Nov-16 Print
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