AUTHOR AFFILIATION : KOTLER MARKETING GROUP, CHINA
PUB DATE : 26-Aug-20
ONLINE RELEASE DATE : 3-Sep-20
Print ISBN 13 : 9789811216978
US$ (Print) : 55
EISBN 13 : 9789811216985
US$ (Ebook) : 98
£ (Ebook) : 90
SUBJECT : BUSINESS AND MANAGEMENT
SUB SUBJECT : MARKETING
IMPRINT : WSPC
Package : WSPC
Collection Year : 2020
URL : https://www.worldscientific.com/worldscibooks/10.1142/11737#t=toc
BOOK TYPE : POPULAR BOOK
PP : 404
BOOK CODE : 11737