AUTHOR AFFILIATION : NORTHWESTERN UNIV, USA
PUB DATE : 4-Feb-21
ONLINE RELEASE DATE : 4-Feb-21
Print ISBN 13 : 9789811221712
US$ (Print) : 58
EISBN 13 : 9789811221729
US$ (Ebook) : 98
£ (Ebook) : 90
SUBJECT : BUSINESS AND MANAGEMENT
SUB SUBJECT : MARKETING
IMPRINT : WSPC
Package : WSPC
Collection Year : 2021
URL : https://www.worldscientific.com/worldscibooks/10.1142/11862#t=toc
BOOK TYPE : POPULAR BOOK
PP : 288
BOOK CODE : 11862