AUTHOR AFFILIATION : UCLA ANDERSON SCHOOL OF MANAGEMENT, USA
PUB DATE : 9-Apr-18
ONLINE RELEASE DATE : 4-Apr-18
Print ISBN 13 : 9789813229792
US$ (Print) : 236
EISBN 13 : 9789813229808
US$ (Ebook) : 378
£ (Ebook) : 350
SUBJECT : BUSINESS AND MANAGEMENT
SUB SUBJECT : MARKETING
IMPRINT : WSPC
Package : WSPC
Collection Year : 2018
URL : https://www.worldscientific.com/worldscibooks/10.1142/10704#t=toc
BOOK TYPE : REPRINT VOLUME
PP : 656
BOOK CODE : 10704