AUTHOR AFFILIATION : NORTHWESTERN UNIV, USA
PUB DATE : 15-Mar-19
ONLINE RELEASE DATE : 26-Mar-19
Print ISBN 13 : 9789813275461
US$ (Print) : 55
EISBN 13 : 9789813275478
US$ (Ebook) : 98
£ (Ebook) : 90
SUBJECT : BUSINESS AND MANAGEMENT
SUB SUBJECT : MARKETING
IMPRINT : WSPC
Package : WSPC
Collection Year : 2019
URL : https://www.worldscientific.com/worldscibooks/10.1142/11135#t=toc
BOOK TYPE : POPULAR BOOK
PP : 344
BOOK CODE : 11135