AUTHOR AFFILIATION : CALIFORNIA STATE UNIV, FULLERTON, USA & CALIFORNIA STATE UNIV, LA, USA
PUB DATE : 5-Jun-20
ONLINE RELEASE DATE : 10-Jun-20
Print ISBN 13 : 9789813279513
US$ (Print) : 158
EISBN 13 : 9789813279520
US$ (Ebook) : 253
£ (Ebook) : 235
SUBJECT : BUSINESS AND MANAGEMENT
SUB SUBJECT : MARKETING
IMPRINT : WSPC
Package : WSPC
Collection Year : 2020
URL : https://www.worldscientific.com/worldscibooks/10.1142/11250#t=toc
BOOK TYPE : MONOGRAPH
PP : 516
BOOK CODE : 11250