AUTHOR AFFILIATION : ERASMUS UNIV ROTTERDAM, THE NETHERLANDS
PUB DATE : 14-May-20
ONLINE RELEASE DATE : 16-Apr-20
Print ISBN 13 : 9789811212314
US$ (Print) : 56
EISBN 13 : 9789811212321
US$ (Ebook) : 98
£ (Ebook) : 90
SUBJECT : BUSINESS AND MANAGEMENT
SUB SUBJECT : MARKETING
IMPRINT : WSPC
Package : WSPC
Collection Year : 2020
URL : https://www.worldscientific.com/worldscibooks/10.1142/11608#t=toc
BOOK TYPE : MONOGRAPH
PP : 252
BOOK CODE : 11608