AUTHOR AFFILIATION : GRIFFITH UNIV, AUSTRALIA
PUB DATE : 6-Jun-19
ONLINE RELEASE DATE : 12-Jun-19
Print ISBN 13 : 9789811203541
US$ (Print) : 98
EISBN 13 : 9789811203558
US$ (Ebook) : 157
£ (Ebook) : 145
SUBJECT : BUSINESS AND MANAGEMENT
SUB SUBJECT : MARKETING
IMPRINT : WSPC
Package : WSPC
Collection Year : 2019
URL : https://www.worldscientific.com/worldscibooks/10.1142/11363#t=toc
BOOK TYPE : MONOGRAPH
PP : 228
BOOK CODE : 11363