AUTHOR AFFILIATION : NUS, S'PORE
PUB DATE : 12-Dec-16
ONLINE RELEASE DATE : 21-Nov-16
Print ISBN 13 : 9781944659042
US$ (Print) : 110
EISBN 13 : 9781944659066
US$ (Ebook) : 176
£ (Ebook) : 145
SUBJECT : BUSINESS AND MANAGEMENT
SUB SUBJECT : MARKETING
IMPRINT : WS PROFESSIONAL
Package : WS PROFESSIONAL
Collection Year : 2016
URL : https://www.worldscientific.com/worldscibooks/10.1142/y0002#t=toc
BOOK TYPE : POPULAR BOOK
PP : 704
BOOK CODE : Y0002