Category: marketing
ASIAN AGRIBUSINESS MANAGEMENT: CASE STUDIES IN GROWTH, MARKETING, AND UPGRADING STRATEGIES - CHRISTY RALPH D ET AL
AUTHOR AFFILIATION : CORNELL UNIV, USA PUB DATE : 16-Aug-18 ONLINE RELEASE DATE : 3-Aug-18
View DetailsMARKETING MANIPULATION: A CONSUMER'S SURVIVAL MANUAL - KAMINS MICHAEL
AUTHOR AFFILIATION : CLAREMONT COLLEGE, USA PUB DATE : 31-Jul-18 ONLINE RELEASE DATE : 27-Jul-
View DetailsLONG-TERM IMPACT OF MARKETING: A COMPENDIUM - HANSSENS DOMINIQUE M
AUTHOR AFFILIATION : UCLA ANDERSON SCHOOL OF MANAGEMENT, USA PUB DATE : 9-Apr-18 ONLINE RELEAS
View DetailsMARKETING FOR COMPETITIVENESS: ASIA TO THE WORLD - IN THE AGE OF DIGITAL CONSUMERS - KOTLER PHILIP ET AL
AUTHOR AFFILIATION : NORTHWESTERN UNIV, USA PUB DATE : 24-Nov-16 ONLINE RELEASE DATE : 1-Feb-1
View DetailsWORLDWIDE CASEBOOK IN MARKETING MANAGEMENT - MOUTINHO LUIZ
AUTHOR AFFILIATION : DUBLIN CITY UNIV, IRELAND PUB DATE : 29-Feb-16 ONLINE RELEASE DATE : 18-F
View DetailsARCHITECTING EXPERIENCE: A MARKETING SCIENCE AND DIGITAL ANALYTICS HANDBOOK - WHEELER SCOT R
AUTHOR AFFILIATION : MEDILL-NORTHWESTERN UNIV, USA PUB DATE : 16-Dec-15 ONLINE RELEASE DATE :
View DetailsQUANTITATIVE MODELLING IN MARKETING AND MANAGEMENT (SECOND EDITION) - MOUTINHO LUIZ ET AL
AUTHOR AFFILIATION : UNIV OF GLASGOW, UK PUB DATE : 6-Nov-15 ONLINE RELEASE DATE : 30-Oct-15
View DetailsHISTORY OF MARKETING SCIENCE, THE - WINER RUSSELL S ET AL
AUTHOR AFFILIATION : NEW YORK UNIV, USA PUB DATE : 27-Jun-14 ONLINE RELEASE DATE : 10-Jul-14
View DetailsQUANTITATIVE MODELLING IN MARKETING AND MANAGEMENT - MOUTINHO LUIZ ET AL
AUTHOR AFFILIATION : UNIV OF GLASGOW, UK PUB DATE : 5-Oct-12 ONLINE RELEASE DATE : 10-Aug-12
View DetailsOPTIMAL INVESTMENT AND MARKETING STRATEGIES - MURYNETS ILONA
AUTHOR AFFILIATION : STEVENS INST OF TECHNOLOGY, USA PUB DATE : 13-Jan-12 ONLINE RELEASE DATE
View DetailsPERSPECTIVES ON PROMOTION AND DATABASE MARKETING: THE COLLECTED WORKS OF ROBERT C BLATTBERG - ALLENBY GREG M
AUTHOR AFFILIATION : OHIO STATE UNIV, USA PUB DATE : 21-Apr-10 ONLINE RELEASE DATE : 8-May-10
View DetailsMARKETING AND MANAGEMENT SCIENCES - PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ICMMS 2008 - SAKAS DAMIANOS P ET AL
AUTHOR AFFILIATION : UNIV OF PELOPONNESE, GREECE PUB DATE : 20-Jan-10 ONLINE RELEASE DATE : 7-
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