AUTHOR AFFILIATION : UNIV OF GLASGOW, UK
PUB DATE : 6-Nov-15
ONLINE RELEASE DATE : 30-Oct-15
Print ISBN 13 : 9789814696340
US$ (Print) : 204
EISBN 13 : 9789814696357
US$ (Ebook) : 326
£ (Ebook) : 290
SUBJECT : BUSINESS AND MANAGEMENT
SUB SUBJECT : MARKETING
IMPRINT : WSPC
Package : WSPC
Collection Year : 2015
URL : https://www.worldscientific.com/worldscibooks/10.1142/9657#t=toc
BOOK TYPE : REVIEW VOLUME
PP : 568
BOOK CODE : 9657