AUTHOR AFFILIATION : OHIO STATE UNIV, USA
PUB DATE : 21-Apr-10
ONLINE RELEASE DATE : 8-May-10
Print ISBN 13 : 9789814287050
US$ (Print) : 125
EISBN 13 : 9789814287067
US$ (Ebook) : 200
£ (Ebook) : 165
SUBJECT : BUSINESS AND MANAGEMENT
SUB SUBJECT : MARKETING
IMPRINT : WSPC
Package : WSPC
Collection Year : 2010
URL : https://www.worldscientific.com/worldscibooks/10.1142/7442#t=toc
BOOK TYPE : REPRINT VOLUME
PP : 332
BOOK CODE : 7442