AUTHOR AFFILIATION : NORTHWESTERN UNIV, USA
PUB DATE : 24-Nov-16
ONLINE RELEASE DATE : 1-Feb-19
Print ISBN 13 : 9789813201958
US$ (Print) : 55
EISBN 13 : 9789813201972
US$ (Ebook) : 98
£ (Ebook) : 80
SUBJECT : BUSINESS AND MANAGEMENT
SUB SUBJECT : MARKETING
IMPRINT : WSPC
Package : WSPC
Collection Year : 2016
URL : https://www.worldscientific.com/worldscibooks/10.1142/10313#t=toc
BOOK TYPE : POPULAR BOOK
PP : 304
BOOK CODE : 10313