AUTHOR AFFILIATION : DUBLIN CITY UNIV, IRELAND
PUB DATE : 29-Feb-16
ONLINE RELEASE DATE : 18-Feb-16
Print ISBN 13 : 9789814689601
US$ (Print) : 333
EISBN 13 : 9789814689618
US$ (Ebook) : 533
£ (Ebook) : 470
SUBJECT : BUSINESS AND MANAGEMENT
SUB SUBJECT : MARKETING
IMPRINT : WSPC
Package : WSPC
Collection Year : 2016
URL : https://www.worldscientific.com/worldscibooks/10.1142/9640#t=toc
BOOK TYPE : MONOGRAPH
PP : 924
BOOK CODE : 9640