AUTHOR AFFILIATION : NEW YORK UNIV, USA
PUB DATE : 27-Jun-14
ONLINE RELEASE DATE : 10-Jul-14
Print ISBN 13 : 9789814596473
US$ (Print) : 190
EISBN 13 : 9789814596480
US$ (Ebook) : 304
£ (Ebook) : 265
SUBJECT : BUSINESS AND MANAGEMENT
SUB SUBJECT : MARKETING
IMPRINT : WSPC/NOW
Package : WSPC/NOW
Collection Year : 2014
URL : https://www.worldscientific.com/worldscibooks/10.1142/9128#t=toc
WORLD SCIENTIFIC-NOW PUBLISHERS SERIES IN BUSINESS
BOOK TYPE : REVIEW VOLUME
PP : 528
BOOK CODE : 9128