Mémoires de Fin d’Etudes
Etablissement
Université Mohamed Ben Ahmed d’Oran 2
Affiliation
Département de la langue d’Anglais
Auteur
BOUKRERIS, Louafia
Directeur de thèse
BOUHADIBA Farouk (Professeur)
Filière
Langue et Litterature Anglaises
Diplôme
Doctorat
Titre
Language Management and Marketing in Algeria
Mots clés
Language planning; Colonial language planning; Nationalism Policy Berber crisis; Arabization implemetation; Development; Modernization; Language uncertainty; Language attitudes education; Linguistic capital, Human capital, Social capital; Human resource; Management; Economic sector;Job market policy; Social promotion.
Résumé
Diversity is one of the most puzzling and challenging feature of the different existing species in the universe. It is everywhere present in all species. The human species displays a complex diversity case, which encompasses racial, cultural, ethnic, religious and linguistic diversities. The latter is one of the concerns of the present work. At far epochs, the linguistic landscape was rather local. Language difference was not an issue. There was no politicolinguistic awareness. People identified to their groups on the basis of other factors such as religious practices and beliefs .However, with the rise of nationalism, language acquired the power to unite or disintegrate communities and to be identified as a strong correlate with territorial and group ties. Territorial expansion and its control required that all groups that fall within the territorial limits to be submitted to a language conversion process for which strategies were used. Language diversity has been ever since the rise of nationalism associated with unity promotion and /or conflict fuelling and a strategy for separation purpose. The latter was used by the ex-colonial countries. Soon after independence, the countries realized that the political independence was imbued with ingredients for its self-destruction or destabilization among which the linguistic diversity which was invested purposefully by the colonizers. This constituted an urgent problem to be considered as early as independence. All newly independent countries ventured in a language planning policy the implementation of which confronted ups and downs generating a certain political and social unrest. Algeria is no exception. It is for this very reason that need arises to think of ways to conduct an analysis as to the side effects of the planning policy so as to bring the policy to satisfaction. This is the concern of the fourth chapter which is an attempt to deal with the different factors that influence the policy. Among these factors is the investment on the human factor so that the issue of language is espoused by its users. Governments can assist in such an enterprise. The major work remains within the hands of the masses. The government together with the influential social organizations, which are versed or concerned with the language issue, need to create a favorable climate, each according to its power position to develop the human resources necessary to generate a knowledge society which is a guaranty for social health , wealth and cohesion. When members of a community, society or a nation derive or identify some rewards be they moral or material, they certainly develop a sense of commitment to the collective cause.
Date de soutenance
2011
Cote
TH3358
Pagination
XVI-261F
Illusatration
ILL. EN COUL
Format
31 cm
Notes
ABSTRACT.BIBLIOG.221-238F.ANNEXE 239-261F.
Statut
Soutenue