Mémoires de Fin d’Etudes
Etablissement
Université de Ouargla - Kasdi Merbah
Affiliation
Département des Sciences Economiques
Auteur
مايو, عبد الله
Directeur de thèse
ابراهيم بختي (Professeur)
Filière
Economie et Sciences de Gestion
Diplôme
Magister
Titre
واقع بحوث التسويق في المؤسسات الصغيرة و المتوسطة دراسة حالة ولاية ورقلة
Mots clés
small and medium enterprises, information, information system, marketing, marketing research
Résumé
In this study we tried to pacify the small and medium enterprises to know the reality of marketing research and how reliable source of information, through a focus on institutions operating in the food industries sector mandate and city, but our lack of accurate information and sufficient exit examination of the meaning and we see addressed the experience of small and medium enterprises as an example of what the Swiss reached these institutions outside Algeria to benefit from the positives of this experience and strengthened by addressing the negatives to reach small and medium enterprises Algerian competitive. In addition to the Swiss experience we have some interviews with some Masire SMEs Algerian able to answer to the problem at hand, which is based on knowledge of the status of research in the marketing of small and medium enterprises and how they use them in a competitive environment exists where?
Date de soutenance
17/10/2007
Cote
م /3907
Format
30 cm
Statut
Soutenue