Mémoires de Fin d’Etudes
Etablissement
Université de Ouargla - Kasdi Merbah
Affiliation
Département des Sciences Economiques
Auteur
قعيد, ابراهيم
Directeur de thèse
الداوي الشيخ (Maitre de conférence)
Filière
Economie et Sciences de Gestion
Diplôme
Magister
Titre
دور الترويج في انجاح السياسات التسويقية في المؤسسات الصغيرة و المتوسطة-دراسة حالة مؤسسة روائح الورود -الوادي
Mots clés
small and medium enterprises, promotion, publicity, personal sale, public relations, Sales promotion, marketing policies.
Résumé
The aim of our study is to show the of promotion in making successful the marketing policy of small and medium enterprises, so during this study we tried to know what the element of the promotional mixture play, which are advertisement, personal sale, public relation and the promotion of sales, for their rule in making successful the marketing mixture of small and medium companies in general and its promotional policy in particular. And after doing the theoretical study to know what are small and medium enterprises; legal and administrative aspects related to it.then, to know the important marketing aspects to study small and medium enterprises from the know ledge of its marketing policy, its marketing environment and its marketing system of information. In addition, we treid to explain the elements of the promotional mixture of these enterprises and that is considered an important aspect in making successful the marketing enterprise’s policy like all small and medium enterprises which are in continuous increase, especially after the directive legislatoin for the promotion of small and medium companies, and the competition taking place among these institutions to survive in market. And study to be more nearer to reality, we treid to apply these concepts on an enterprise considered small and medium, taking into consideration the standards applied in Algeria, then to test the hypotheses and to deduce the resulte of the study.
Date de soutenance
2009/01/18
Cote
م/ 7909
Format
30 cm
Statut
Soutenue