Mémoires de Fin d’Etudes
Etablissement
Université de Béchar - Mohamed Tahri
Affiliation
Département des Lettres
Auteur
DROUICHE, Chikh
Directeur de thèse
Houcine Samira (Docteur)
Filière
Langue et Litterature Anglaises
Diplôme
Magister
Titre
The language of Advertising a Linguistic Analysis of Advertisements in Some English Print Magasines.
Mots clés
Print advertisements , linguistic features ,headlines ,slogans , communication.
Résumé
The purpose of their Works is to explore the language of advertising from a linguistic point of view.In order to do this paper examined a range of advertisements in English , from different genres of magazines puplished between the years 2000 and 2010. The work is devided int two parts ;theoretical and practical. The objectives of thoretical part is to provide the basic definition related to the subject, the analysis of the language of advertising ; lexical , morphological and syntactical aspects.Howerver the secon part , is dedicated to the resaerch and practical analysis of the advertising headlines and slogans.
Statut
Validé