AUTHOR AFFILIATION : CHINA JILIANG UNIV, CHINA
PUB DATE : 24-Mar-22
ONLINE RELEASE DATE : 7-Apr-22
Print ISBN 13 : 9789811249624
US$ (Print) : 88
EISBN 13 : 9789811249631
US$ (Ebook) : 141
£ (Ebook) : 130
SUBJECT : BUSINESS AND MANAGEMENT
SUB SUBJECT : MARKETING
IMPRINT : WSPC
Package : WSPC
Collection Year : 2022
URL : https://www.worldscientific.com/worldscibooks/10.1142/12651#t=toc
SERIES ON INNOVATION AND KNOWLEDGE MANAGEMENT
BOOK TYPE : REVIEW VOLUME
PP : 208
BOOK CODE : 12651