AUTHOR AFFILIATION : RMIT UNIV, AUSTRALIA
PUB DATE : 25-Apr-23
ONLINE RELEASE DATE : 10-May-23
Print ISBN 13 : 9789811276057
US$ (Print) : 128
EISBN 13 : 9789811276064
US$ (Ebook) : 205
£ (Ebook) : 190
SUBJECT : BUSINESS AND MANAGEMENT
SUB SUBJECT : MARKETING
IMPRINT : WSPC
Package : WSPC
Collection Year : 2023
URL : https://www.worldscientific.com/worldscibooks/10.1142/13403#t=toc
BOOK TYPE : REVIEW VOLUME
PP : 336
BOOK CODE : 13403